Sunday, September 5, 2010

Why Not Advertise?

Hello all! If you didn't know, I have a small crafting business called Emkats where I sell journals, bookmarks, and other paper crafts.  To promote the business, I have a Facebook fan page, Twitter account, and most recently, a Tumblr blog.  I've decided to get rid of those things for a few reasons, and if you're wondering why, read on!

Over the years, I've heard a few pastors say something to this effect: "Live your life in such a way that if God doesn't come through, everything will fall apart."

What they mean is that those who profess to trust in God often plan their lives as if He does not exist... that if God never intervened in their lives it would make no difference because they trust on their own devices.  Trusting in our own devices might sound like the only logical thing to the world. How else will you ever accomplish anything, they might ask.  But I believe God calls those who trust in Him not to trust on our own devices, but to lean fully on God and be amazed as He constantly provides for us in His own brilliant way.  I know that kind of living will bring the joys of knowing God more intimately, and the rejoicing that comes when we watch Him work miracles.

I've been praying lately how to live that out.
(Crazy Love by Francis Chan really influenced me in this way, check it out if you haven't!)
So today was I thinking about my craft business and the thought hit me:

What if I don't trust in my own device of advertising, but trust in God to bring the income that He desires for me? What if i trusted Him to "advertise" for me?


Honestly, it was an unsettling thought at first. I love advertising online! I have a hundred ideas of how I can really get the name out there: how I could contact semi-famous youtube celebrities and have them promote the product, how I can have awesome contests each week on my blog, video how-to's, pictures galore, tweets and updates... and the list goes on. I don't think any of that is bad, and some people might use that and that's exactly what God wants for them. He wants to teach us all different things at different times in different ways, so what He's teaching me right now may or may not apply to others.

But it's on my heart today to stop advertising myself, and trust that God will cause things to happen by His power.  Who knows what that will look like, but ,seriously, how much more powerful is God than a youtube celebrity? (The answer is infinitely more. =) ) If God wanted to, He could bring me a thousand sales today. (Which might never be His will for me!) If He wanted to, he could bring me the connections with buyers that I couldn't have gotten through months of advertising.  But sometimes it's a lot easy for me to trust that a youtube celebrity, or a thousand tweets are more powerful and practical than the influence and power of God alone. I trust in my heart that God is in control over this world, but do I trust on Him on a minute level over something like selling journals? I sure hope so!  I want to be overwhelmed with the work of God and his reign over this world. I want to set up my life so that it falls apart if God doesn't provide.

And God's provision may never bring me "wealth." He may bring me just enough sales to pay the bills. I might actually make thousands more by advertising, but I would be missing out on the most important thing: being close to the heart of God, and being completely satisfied with Him. So by giving up the advertising, I hope to be saying "God, I trust you to bring the income you want for me, whatever that may be... even if it leads to failure (maybe that's telling me to pick a new path.) It's also saying, "God you are more satisfying and worthy of my attention that the thrill of becoming a big business with a lot of sales."

As I knew would happen, the initial unsettled feeling has turned into a sense of freedom, peace, and excitement. (As it often is when we give things up to the Lord.) I do this, not because I want to earn God's favor, but because I believe that we experience so much fulfillment by giving our lives to Him.

A few clarifying things: I won't be stopping me etsy shop (where I sell my items online) because that's where people actually purchase the items. Also, if God brings me advertising opportunities, I will take them! I just mean that I don't want to go out and search for them on my own.  If He brings them to me though, I believe that is a way of providing.  For example, if that youtube celeb says "Hey, I randomly happened upon your etsy site, can I promote your product?" I will say, "Wow! I had nothing to do with that! Thanks, Lord!" It's not that I don't anyone to hear about Emkats products, it's that I want to leave the control in God's hands. Does that seems to fit with what i've been explaining? If you have any opinions, people let me know!

I would love your support in this. It might be tempting to just take things into my hands, or I might feel at times like God isn't providing. But that might be when I need to trust in Him more, or need my perspective to be changed.  Speaking of perspectives, all of this really helps me see with a more eternal perspective.  Eternity is what it's always about.  Someday I will have to give up control of this business because it won't follow me into Heaven. It's freeing to give up that control now, and focus on what is eternal.

Alright, that's all for now. Thoughts or questions? I'd always love to hear them! Leave me a comment. =)

Thanks for reading!